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Stella Artois (/ ɑːr ˈ t w ɑː / ar-TWAH, French:) is a pilsner beer, [1] first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV , the country's standard for pilsners.
In the 18th century, the brewery Den Horn (meaning "the horn") flourished. In 1708, Sebastien Artois became the master brewer at Den Horn, and gave his name to the brewery in 1717, now part of AB InBev, whose flagship beer, Stella Artois, is brewed in Leuven and sold in many countries. Leuven developed considerably during the 19th century.
The predominant brewery in Argentina is AB InBev with a 65% of the market, with brands such as Quilmes, Brahma, Budweiser, Corona and Stella Artois. The second largest brewery is Compañía de las Cervecerías Unidas with a 33% share, which produces Heineken, Schneider, Imperial and Isenbeck. The best selling brands are Brahma, Quilmes ...
Some international brands are brewed locally, being very popular but sometimes more expensive than the traditional ones: Heineken, Carlsberg, Stella Artois, Beck's, Tuborg, Holsten, Peroni, Staropramen, and Skol. Also, there are a large number of beers usually sold in 2-liter PET bottles and targeting the low-end market.
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
Having its roots in Leuven, Interbrew was formed in 1987 when Brouwerij Artois, the Flemish brewers of Stella Artois (established before 1366) merged with Walloon-based brewer Piedboeuf. [5] International expansion began when Interbrew acquired the notable Canadian brand Labatt. [6]
For World Water Day this year, consumers can help support Stella and Water.org’s efforts and goals to reach 3.5 million people by 2020 in several ways.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.