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2. Kevin Lane Keller - Wikipedia

   en.wikipedia.org/wiki/Kevin_Lane_Keller

   Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management .

3. Buyer decision process - Wikipedia

   en.wikipedia.org/wiki/Buyer_decision_process

   According to Kotler, Keller, Koshy, and Jha (2009), [14] the final purchase decision can be disrupted by two factors: negative feedback from other customers and the level of motivation to comply or accept the feedback.

4. Philip Kotler - Wikipedia

   en.wikipedia.org/wiki/Philip_Kotler

   Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]

5. New business development - Wikipedia

   en.wikipedia.org/wiki/New_business_development

   Download as PDF; Printable version; In other projects ... Kotler, P. and Keller K.L. (2006), Marketing Management ... Lessons from the U.S. Video Game Console ...

6. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

7. History of marketing - Wikipedia

   en.wikipedia.org/wiki/History_of_marketing

   More recently, Kotler and Keller added the holistic marketing concept to the list of eras in marketing. [99] Marketing theorists continue to debate whether the holistic era represents a genuine new orientation or whether it is an extension of the marketing concept.

8. Marketing information system - Wikipedia

   en.wikipedia.org/wiki/Marketing_information_system

   A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

9. Core product - Wikipedia

   en.wikipedia.org/wiki/Core_product

   The concept of a Core Product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control. [2] It forms the first level of the concept of Three Levels of a Product. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. [3]