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Interest in a Kellogg's-themed attraction grew after the company ceased conducting tours at its nearby production facility in 1986. [1] The roadside attraction broke ground on December 19, 1996. Billed as a museum and designed to look like a turn-of-the-20th-century industrial factory, the attraction was opened at 171 West Michigan Avenue in ...
Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. [93] Kellogg's is currently the title sponsor of three college football bowl games.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
WK Kellogg Co plans to invest at least $44 million in Battle Creek, retaining hundreds of jobs and positioning the company for future growth locally.
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First Battle Creek Toasted Corn Flake Co. Corn Flakes package (1906), later to become the Kellogg Food Company in 1908 In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White) and his brother, William Keith Kellogg, worked as the bookkeeper.
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