Search results
Results from the WOW.Com Content Network
Criticism of advertising is closely linked with criticism of media and often interchangeable. Critics can refer to advertising's: audio-visual aspects (cluttering of public spaces and airwaves) environmental aspects (pollution, oversize packaging, increasing consumption) political aspects (media dependency, free speech, censorship)
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [1] [2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly.
False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. [3]
In negative advertising, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. The methods are most familiar from the political sphere: see negative campaigning. Delivery channels; Direct marketing is the most controversial of advertising channels, particularly when approaches are ...
Wendy’s and McDonald’s have emerged victorious from a lawsuit that accused the fast food chains of false advertising.. A federal judge dismissed a lawsuit brought against the two companies ...
Nowadays, in a media engulfed society, mass media is the main platform and output for carrying out acts of propaganda and for pushing forward agendas. Today, various amounts of modern media can be used to supply propaganda to its intended audience such as, radio, television, films posters handouts music smartphones, just to name a few. [5]
Anti-consumerism has paved the way for a "subvertising" (also known as culture jamming) movement, which uses artistic and political strategies to protest modern forms of publicity; acts of "subvertising" include "removing advertising from public spaces, tweeting to inform the city's mayor of illicit advertising practices, recuperating posters ...
Sustainability advertising addresses affluence by promoting reduction of the environmental and social footprint of the society on the planet. Originally advertising was one of the factors that created consumption culture, thus playing an important role in shaping consumer preferences and the social and environmental impact they produce.