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Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [18] This company was renamed Vanity Fair Brands and is operated as a wholly owned subsidiary. [19] In 2010, Rick Medlin was named president and CEO of Fruit of the Loom.
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