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Horlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. [1] In the early 20th century, it was sold as a powdered meal replacement drink mix.
Malted milk or malt powder or malted milk powder, is a powder made from a mixture of malted barley, wheat flour, and evaporated whole milk powder. The powder is used to add its distinctive flavor to beverages and other foods, but it is also used in baking to help dough cook properly.
Explorer Ernest de Koven Leffingwell poses with cases of Horlick's Malted Milk on Flaxman Island, Alaska, c. 1910. James Horlick, a pharmacist, carefully developed this product to be a complete nourishment formula for infants and invalids. Horlicks was a concentrated and easily digestible food drink, widely praised.
Powdered gruel made from a mixture of malted barley, wheat flour, and whole milk, which is evaporated until it forms a powder. Brands of malted milk include: Horlicks – the name of a malted milk hot drink and company. In 1883, U.S. patent 278,967 was granted to William Horlick for the first malted milk drink mixing powder prepared with hot water
William Horlick, Sr. (23 February 1846 – 25 September 1936) [1] [2] [3] was an English food manufacturer and the original patent holder of malted milk. He emigrated to the United States in 1869, settling in Racine, Wisconsin. There he started a food company with his brother, James. Horlick was a well-known philanthropist in the Racine area.
The term "malt" refers to several products of the process: the grains to which this process has been applied, for example, malted barley; the sugar, heavy in maltose, derived from such grains, such as the baker's malt used in various breakfast cereals; single malt whisky, often called simply "single malt"; or a product based on malted milk ...
In the United States, the term "malt beverage" may be used by trade associations of groups of beer wholesalers (e.g. Tennessee Malt Beverages Association) for the sake of a professional image by using brewing craft related terms, for political or legal reasons, or to avoid potential negative connotations that may be associated with beer in a region.
Boost – malted milk powder (India, acquired from GlaxoSmithKline) Bru – instant coffee (India) Buavita – fruit juice (Indonesia, acquired from Ultrajaya) Horlicks – malted milk powder (outside the UK, acquired from GlaxoSmithKline) Jif – lemon and lime juice; Lipton – ice tea; T2 Ice tea; Sariwangi – tea (Indonesia)