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  2. Marketing information system - Wikipedia

    en.wikipedia.org/wiki/Marketing_information_system

    A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    As the internet has matured, the proliferation of automated bot traffic has become an increasing problem for the reliability of web analytics. [citation needed] As bots traverse the internet, they render web documents in ways similar to organic users, and as a result may incidentally trigger the same code that web analytics use to count traffic ...

  5. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool.

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The Internet allows multimedia documents to be shared among its users. As of 2003 approximately 30 million websites have been registered worldwide and 650 million were connected to the Internet. [41] The Internet as a marketing tool can be used to reach and inform customers directly, create brand loyalty, and build relationships.

  7. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

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