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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu of Beaulieu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
The Spirt of Ecstasy also called Emilie Sculptured by Charles Robinson Sykes. The Spirit of Ecstasy, also called "Emily", "Silver Lady" or "Flying Lady", carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of ''The Car'' magazine from 1902) and his secret ...
A common element on every Rolls-Royce since 1911 is the "Spirit of Ecstasy" on the hood that serves as a type of "calling card" and denotes the message of luxury. [5] During the 1920s, advertisements for Mercedes-Benz emphasized their "star" hood ornament as representing the "world-famous product of the oldest automobile works in the world" and ...
Rolls-Royce Motors was a British luxury car manufacturer, created in 1973 during the de-merger of the Rolls-Royce automotive business from the nationalised Rolls-Royce Limited. It produced luxury cars under the Rolls-Royce and Bentley brands. Vickers acquired the company in 1980 and sold it to Volkswagen in 1998.
Bentley Motors Limited is the direct successor of Rolls-Royce Motors and its predecessor entities and owns historical Rolls-Royce assets such as the Crewe factory, pre-2003 vehicle designs and the L Series V8 engine. Rolls-Royce Motor Cars, a subsidiary of BMW AG established in 1998 that began production of vehicles in 2003.
In March 2023, the Beast was listed for sale by auction in the UK, for the first time since it was registered in 1972. The car is also MOT exempt and ULEZ compliant, and is still registered as a Rolls-Royce according to its V5C logbook. [10] [11] In the 1970s, Paul Jameson built a Merlin-engined car of his own, this being a mid-engined six-wheeler.
Rolls-Royce Motor Cars, the current car manufacturing company incorporated in 1998, a subsidiary of BMW Group Rolls-Royce Motors , owner of the former car division incorporated in 1973, bought by Vickers in 1980, a subsidiary of Volkswagen Group from 1998 to 2002