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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Dubraé is a generic term, originating at Nike, Inc. and dating from the mid 1990s, for an ornamental shoelace tag, most commonly seen on sneakers.Typically, a dubraé will have two holes through which a shoelace is threaded, like a bead on string.
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
A movie from the 1980s could set the stage for Nike to dominate in 2015 and beyond. The shoe maker has a long history of technical and performance achievements in shoe design, under the lead of ...
The Air Force 1 kept its original form and features, with the deconstruction occurring on the tongue and the laces. Abloh removed the signature Nike Swoosh logo that is placed on both the inner and outer section of the outside of the shoe and restitched in the same original place, showing all the stitches.
The shoes were designed by Bruce Kilgore and his next design following the Nike Air Force 1. [2] Nike wanted the Air Ship to be a successor to the Air Force 1 and also be a team shoe that was suitable for all players. [3] Unlike the Air Force 1, the shoe did not feature a velcro strap around the top of the shoe. It also added more color to the ...
Nike Air Force 1s were ubiquitous in Harlem, New York, giving rise to the nickname "Uptowns". [6] The Air Force 1 began production in 1982 but was discontinued in 1984. [7] It was re-introduced in 1986 with the modern italic Nike logo with a "Swoosh" revenue on the bottom of the back of the shoe. Little has changed to the Air Force One since ...
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