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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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The earliest known shoes are sagebrush bark sandals dating from approximately 7000 or 8000 BC, found in the Fort Rock Cave in the US state of Oregon in 1938. [5] The world's oldest leather shoe, made from a single piece of cowhide laced with a leather cord along seams at the front and back, was found in the Areni-1 cave complex in Armenia in 2008 and is believed to date to 3500 BC.
Typically, this will be the shortest length deemed practical; but this can be different for children's, teenagers', men's, and women's shoes - making it difficult to compare sizes. In America, the baseline for women's shoes is seven inches and for men's it is 7 1 / 3 in.; in the UK, the baseline for both is 7 2 / 3 in. [2]
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