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Weet-Bix was developed by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne set out to make a product more palatable than Granose, a biscuit that was marketed by the Sanitarium Health Food Company at that time. On 19 August 1926, he lodged an application for registration of the trademark Weet-Bix, a name which he had devised.
Founded in Melbourne, Victoria, in 1898, [4] Sanitarium has factories in Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. All the food products it manufactures and markets are plant derived or vegetarian. Its flagship product is Weet-Bix sold in Australia and New Zealand.
Sanitarium started the Weet-Bix cards in 1942 in Australia [1] to market their Weet-Bix cereal. The company later expanded the cards to its Granose, Bixies, Cerix and later Puffed Wheat, Puffed Rice, Weeta Puffs, Weeta Flakes and Corn Flakes brands. [2] In 1972, Sanitarium released a different series of Weet-Bix cards in their New Zealand products
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Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian. Weet-Bix was introduced in Australia by the company "Grain Products Limited" in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne's New Zealand friend Malcolm Macfarlane.
See History of Weet-Bix. The food product was originally invented in Australia in the 1920s by Bennison Osborne. Osborne and his friend Malcolm MacFarlane successfully launched Weet-Biscs in Australia and New Zealand under the sponsorship of the owner of Grain Products Ltd., who soon sold the Australasian rights to the Australasian Conference Association Limited Sanitarium Health and Wellbeing ...
ABC News, also known as ABC News and Current Affairs, is a public news service produced by the Australian Broadcasting Corporation.The service covers both local and world affairs, broadcasting both nationally as ABC News, and across the Asia-Pacific under the ABC Australia title.
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