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  2. Bitly - Wikipedia

    en.wikipedia.org/wiki/Bitly

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many ...

  3. Google and Facebook launch short-URLs as Bit.ly goes Pro - AOL

    www.aol.com/2009/12/15/google-and-facebook...

    Bit.ly, a leading URL-shortener, unveiled its bit.ly Pro, a service aimed at businesses, Web publishers and bloggers, which will provide customized and branded short URLS. High-profile clients so ...

  4. URL shortening - Wikipedia

    en.wikipedia.org/wiki/URL_shortening

    In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.

  5. What's The Difference Between Shortening, Lard, And Butter? - AOL

    www.aol.com/lifestyle/whats-difference-between...

    For premium support please call: 800-290-4726 more ways to reach us

  6. TinyURL - Wikipedia

    en.wikipedia.org/wiki/TinyURL

    TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses. TinyURL was the first notable URL shortening service and is one of the ...

  7. Kevin Gilbertson - Wikipedia

    en.wikipedia.org/wiki/Kevin_Gilbertson

    Kevin Gilbertson is an American web developer best known as the creator of TinyURL launched in January 2002. [1] [2] TinyURL is a URL shortener, a web service that provides short aliases for redirection of long URLs.

  8. Shortcrust pastry - Wikipedia

    en.wikipedia.org/wiki/Shortcrust_pastry

    Fat (as lard, shortening, butter or traditional margarine) is rubbed into plain flour to create a loose mixture that is then bound using a small amount of ice water, rolled out, then shaped and placed to create the top or bottom of a pie. Often, equal amounts of butter and lard are used to make the pastry, ensuring that the combined weight of ...

  9. Shortbread - Wikipedia

    en.wikipedia.org/wiki/Shortbread

    [13] [14] [15] The cause of this texture is its high fat content, provided by the butter. The short or crumbly texture is a result of the fat inhibiting the formation of long protein strands. The related word "shortening" refers to any fat that may be added to produce a "short" (crumbly) texture. [16]