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Speech may nevertheless express emotions or desires; people talk to themselves sometimes in acts that are a development of what some psychologists (e.g., Lev Vygotsky) have maintained is the use of silent speech in an interior monologue to vivify and organize cognition, sometimes in the momentary adoption of a dual persona as self addressing ...
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Sophists – considered the first professional teachers of oratory and rhetoric (ancient Greece 4th century BC). Spin – the act of competing to infuse meaning into agenda items for chosen audiences. Spoonerism – the deliberate or involuntary switching of sounds or morphemes between two words of a phrase, rendering a new meaning.
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]
[19] Amplification was considered at different times in history "a subset of both inventio and dispositio." [19] Aristotle mentions in The Poetics "maximizing and minimizing" as important elements in relation to amplification. [19] This is similar to the way we commonly think of amplification; that is going from something smaller and being ...
The speechwriter will also consider the audience for the speech, which can range from a town-hall meeting of community leaders to an international leaders' forum. Then the speechwriter blends the points, themes, positions, and messages with his or her own research to create an "informative, original and authentic speech" for the executive. [1]