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Superdry products traditionally combine vintage American styling with Japanese-inspired graphics. [2] [3] Founded in 2003, in its peak years, Superdry was a popular, status symbol high street fashion brand, sold in 157 countries around the world, selling its clothes at high prices, and described as the "hottest fashion label on the high street".
Superdry is a British clothing company that presents itself as being Japanese via the use of grammatically incorrect Japanese language text and Japanese style foreign branding (in Japan 'Super Dry' is a brand of beer: Asahi Super Dry.)
In 2003, Holder co-founded Superdry with Julian Dunkerton as a market stall in Cheltenham. [4] In 2004, they opened the brand's first physical store in Covent Garden, London. [5] [4] Holder was responsible for clothing design and brand development at the company. [6] Holder said that he and Dunkerton spotted a "huge gap" in the UK men's market. [7]
SuperGroup plc, the former name of British clothing company Superdry; Supergroup, a VH1 reality show; Super Group, an album by Shonen Knife; Supergroup (stratigraphy), a geological unit; Supergroup (biology), one of a number of taxonomic groups proposed for Eukaryotes; Super-group, a team of superheroes who work together
The British fashion brand Superdry, which takes inspiration from Japanese clothing styles, has established a style of placing meaningless Japanese text such as 'Sunglasses company' and 'membership certificate' on clothing sold in Britain. [10]
This is a list of items of clothing, as well as clothing accessories, traditionally worn in Japan. These include items worn in both formal and informal situations, such as the kimono and happi coats, as well as items reserved for auspicious, ceremonial and/or religious occasions.
At the age of 19, Dunkerton, along with his business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. [1] In 2014, Dunkerton took control of his family's cider company. In 2016, Dunkertons Organic Cider was moved from Herefordshire to a new cidery at Dowdeswell Park, near Cheltenham in Gloucestershire. [1]
Photograph of a man and woman wearing traditional clothing, taken in Osaka, Japan. There are typically two types of clothing worn in Japan: traditional clothing known as Japanese clothing (和服, wafuku), including the national dress of Japan, the kimono, and Western clothing (洋服, yōfuku) which encompasses all else not recognised as either national dress or the dress of another country.
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