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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Supporting evidence shows that memory for some verbal information is enhanced if a relevant visual is also presented or if the learner can imagine a visual image to go with the verbal information. Likewise, visual information can often be enhanced when paired with relevant verbal information, whether real-world or imagined. [ 6 ]
In analyzing a text that includes an image of the bald eagle, as the main body of the visual text, questions of representation and connotation come into play. Analyzing a text that includes a photo, painting, or even cartoon of the bold eagle along with written words, would bring to mind the conceptions of strength and freedom, rather than the ...
Visual thinking, also called visual or spatial learning or picture thinking, is the phenomenon of thinking through visual processing. [1] Visual thinking has been described as seeing words as a series of pictures. [2] [3] It is common in approximately 60–65% of the general population. [1] "Real picture thinkers", those who use visual thinking ...
Based on this kind of image representation, it is possible to use text retrieval techniques to design an image retrieval system. However, since all text retrieval systems depend on terms, the user's query images must be converted into a set of visual terms in the system. Then, it will compare these visual terms with all visual terms in the ...
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be discovered through a ...
Visual communication relies on a collection of activities, communicating ideas, attitudes, and values via visual resources, i.e. text, graphics, or video. [8] The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no ...
Imageability is a measure of how easily a physical object, word or environment will evoke a clear mental image in the mind of any person observing it. [1] [2] It is used in architecture and city planning, in psycholinguistics, [3] and in automated computer vision research. [4]