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  2. Organizational memory - Wikipedia

    en.wikipedia.org/wiki/Organizational_memory

    Organizational memory can only be applied if it can be accessed. To make use of it, organizations must have effective retrieval systems for their archives and members with good memory recall. Its importance to an organization depends upon how well individuals can apply it, a discipline known as experiential learning or evidence-based practice ...

  3. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Shannon–Weaver model of communication [86] The Shannon–Weaver model is another early and influential model of communication. [10] [32] [87] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.

  4. Organizational communication - Wikipedia

    en.wikipedia.org/wiki/Organizational_communication

    The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.

  5. Transactive memory - Wikipedia

    en.wikipedia.org/wiki/Transactive_memory

    Transactive memory is a psychological hypothesis first proposed by Daniel Wegner in 1985 as a response to earlier theories of "group mind" such as groupthink. [1] A transactive memory system is a mechanism through which groups collectively encode, store, and retrieve knowledge.

  6. Information processing theory - Wikipedia

    en.wikipedia.org/wiki/Information_processing_theory

    The Atkinson–Shiffrin memory model was proposed in 1968 by Richard C. Atkinson and Richard Shiffrin. This model illustrates their theory of the human memory. These two theorists used this model to show that the human memory can be broken in to three sub-sections: Sensory Memory, short-term memory and long-term memory. [9]

  7. Internal communications - Wikipedia

    en.wikipedia.org/wiki/Internal_communications

    The job of an IC manager or IC team will vary from place to place and will depend on the needs of the organization they serve. In one, the IC function may perform the role of 'internal marketing' (i.e., attempting to win participants over to the management vision of the organization); in another, it might perform a 'logistical' service as channel manager; in a third, it might act principally ...

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  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]