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Business strategies can be categorized in many ways. One popular method uses the typology put forward by American academics Raymond E. Miles and Charles C. Snow in their 1978 book, Organizational Strategy, Structure, and Process. [1]
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
A tactic is a conceptual action or short series of actions with the aim of achieving a short-term goal. This action can be implemented as one or more specific tasks. The term is commonly used in business, by protest groups, in military, espionage, and law enforcement contexts, as well as in chess, sports or other competitive activities.
Strategic competition is a commitment within an organization or polity to make a very large change in competitive relationships. One of the main principles of strategic competition is that the response of an organization regarding another one's introduction of a new product defines the impact of such in the market.
Delaying tactics are a part of the body's natural response to perceived threats. Freezing is an automatic, involuntary response to fear. This tactic delays other responses, allowing for more time to process the situation and gather information before taking any action. [12]
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In business strategy, cost leadership is a strategy aiming to establish a competitive advantage by having the lowest cost of operation in the industry. [1] Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve).
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.