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Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
The Marx Toy Company produced the first pose-able Batman action figure in the mid-1960s. It was about 4" tall (10 cm) and came with a multitude of accessories including cuffs, batarangs, and a fire extinguisher. Very few remain in existence, and they have been described as the "holy grail" for vintage Batman toy collectors.
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
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Their popularity led Marx to expand the product line with several similar series, including Weird-Ohs, Blame-Its and Cartoon Soldiers (commonly referred to as "Nutty Generals"). Marx manufactured other toys based on the Nutty Mad brand as well, including battery-operated tin toys made in Japan, wind-up toys, water pistols, a bagatelle -style ...
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