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Spec ads are non-commissioned commercials that can be sold directly to brands or used to get potential clients on other jobs. If you're starting out, it can help you build your portfolio and get you your first job.
A spec commercial is a sample piece of work that shows off a filmmaker’s style, competence, and most importantly, ambition. To “work on spec” basically means you’re working on the speculation that your commercial would be bought. It won’t be, but it looks great in a demo reel.
‘Spec ad’ is a term that comes from the advertising industry. It’s also known as a spec commercial, and is speculative – meaning it’s not a real advert. It’s not been commissioned, and may never see the light of day. It’s a sample of your work, aiming to show off your style and talent.
In the world of advertising, a spec commercial is a pre-production advertisement created by a filmmaker or a production company without a client or commission. In other words, a spec...
A spec commercial, short for speculative commercial, is a type of advertisement that is created by a filmmaker or advertiser without any specific client or brand attachment.
What Is a Spec Commercial? A spec commercial is a type of advertisement that is written and filmed by an independent production company, without the approval or involvement of the product’s manufacturer.
Understanding the why of making a spec commercial requires us to look at the differences in approach to narrative filmmaking versus advertising-focused filmmaking, and the blurred middle ground between the two. Commercials are creative art forms just as movies are.
In the advertising industry, a spec ad (industry jargon for speculative advertisement) is an ad created to win an account, with no guarantee of payment from the client. For an aspiring copywriter, writing a spec ad is a way to demonstrate your talents.
A spec commercial, short for speculative commercial, is a self-initiated project created with the intent of demonstrating your creative prowess, storytelling skills, and technical finesse to potential clients, producers, agencies, or to whomever you're trying to impress with your skills.
Emmy-winning director, Jason Tomaric, takes you on set as he shoots a spec commercial for his demo reel. In this lesson, you will experience his process and learn how to improve your reel.