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Amrapali Jewels, is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur. [2] Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London .
Amrapali Museum is a museum located in Jaipur, Rajasthan, which is dedicated to Indian jewellery and decorative objects. It was inaugurated on 20 January 2018. The museum is an enterprise of the founders of Amrapali Jewels, Rajiv Arora and Rajesh Ajmera.
Over the years, the Kundan jewellery of the courts was successfully copied in silver in Rajasthan, Bihar and the Punjab and became popular with the common man. [6] The method is believed to have originated in the royal courts of Rajasthan and Gujarat. It is one of the older forms of jewellery made and worn in India.
In 1897, Seth Kistoor Chand Boochra at Jaipur, India started "Bullion Trading Company," primarily dealing with the trading and conventional trade of silver.Seth Kistoor served as the organization's president for four decades and was known as 'The Silver King of India.' [7] In 1960, his son Seth Lalit Kumar Boochra converted the bullion trading business into a jewelery manufacturing unit.
Some of the crafts include bandhani, block printing, stone carving and sculpture, tarkashi, zari, gota-patti, kinari and zardozi, silver jewellery, gems, kundan, meenakari and jewellery, Lakh ki Chudiya, miniature paintings, blue pottery, ivory carving, shellac work and leather ware. [97] [94] Jaipur has its own performing arts.
Six episodes of The Jaipur Jewellery Show regarding the jewellery trade there were telecast on NDTV Good Times, prior to the 13th JJS in 2015, where JJS's brand ambassador—Amrita Rao, a Bollywood actress, wore the jewellery designs and interviewed the jewellery brand owners and designers.
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