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  2. Business and management research - Wikipedia

    en.wikipedia.org/wiki/Business_and_management...

    Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research . Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research :

  3. Research Papers in Economics - Wikipedia

    en.wikipedia.org/wiki/Research_Papers_in_Economics

    Research Papers in Economics (RePEc) is a collaborative effort of hundreds of volunteers in many countries to enhance the dissemination of research in economics. The heart of the project is a decentralized database of working papers , preprints , journal articles, and software components. [ 1 ]

  4. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Answer format: The manner in which the respondent provides an answer, including options for multiple-choice questions. Evaluation criteria: The criteria used to assess and score the response. The degree of standardization varies, ranging from strictly prescribed questions with predetermined answers to open-ended questions with subjective ...

  5. Quantitative marketing research - Wikipedia

    en.wikipedia.org/.../Quantitative_marketing_research

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  6. Journal of Business Research - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Business_Research

    The Journal of Business Research is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 [ 1 ] and is published by Elsevier . The editors-in-chief are Dipayan Biswas ( University of South Florida ) and Mirella Kleijnen ( Vrije Universiteit Amsterdam ).

  7. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely. Good research questions seek to improve knowledge on an ...

  8. Research paper - Wikipedia

    en.wikipedia.org/wiki/Research_paper

    Position paper, an essay that represents the author's opinion; Term paper, is a type of research paper written by high school or college students to fulfill course requirements. Thesis or dissertation, a document submitted in support of a candidature for a degree or professional qualification, presenting the author's research and findings

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.