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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
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Like Father, Like Son, also known as I learned it by watching you!, was a large-scale United States anti-narcotics campaign by Partnership for a Drug-Free America.Launched in July 1987, the campaign used a televised public service announcement.
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Finlo Rohrer of the BBC considered this version to be "perhaps the best known" of over 100 parodies of the ad that had been created by 2009. [3] In 2021, the old domain name used by the campaign (piracyisacrime.com) was purchased and redirected to a YouTube upload of the parody, possibly inspired by a Reddit discussion. [ 14 ]
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The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.