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Need theory. Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context. This model was developed in the 1960s, [2] two decades after Maslow's hierarchy ...
Need for affiliation. The need for affiliation (N-Affil) is a term that was popularized by David McClelland and describes a person's need to feel a sense of involvement and "belonging" within a social group; McClelland's thinking was strongly influenced by the pioneering work of Henry Murray who first identified underlying psychological human ...
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1] McClelland is credited with developing ...
Content theory. Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation ...
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland. [1] [non-primary source needed] A need for achievement figures as a secondary or psychogenic need ...
The Thematic Apperception Test (TAT) is a projective psychological test developed during the 1930s by Henry A. Murray and Christiana D. Morgan at Harvard University. Proponents of the technique assert that subjects' responses, in the narratives they make up about ambiguous pictures of people, reveal their underlying motives, concerns, and the ...
James Lloyd "Jay" McClelland, FBA (born December 1, 1948) is the Lucie Stern Professor at Stanford University, where he was formerly the chair of the Psychology Department. [1] He is best known for his work on statistical learning and Parallel Distributed Processing , applying connectionist models (or neural networks ) to explain cognitive ...