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Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel , which is a division of Comcast . [ 1 ] As of 2010, it processes about $50 billion worth of media buys annually.
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. [1] The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey. [2]
In November 2017, ecommerce company Amazon selected Initiative to manage global media planning and buying for Amazon's ecommerce hub, tech products and Amazon Prime subscription services. [10] In the same month, Danish toy company The Lego Group selected Initiative as its global media agency. [11] In April 2018, Amazon also awarded its Amazon ...
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Healix, an agency focused on global life science and healthcare brands. [32] Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications. [33] ID Media is IPG Mediabrands' direct response planning and buying agency. [34] Initiative, a media buying network which includes the former network BPN ...
Omnicom Media Group is the media division of the Omnicom Group Inc. [48] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [49] TBWA is a global agency network, normally billed as 'The Disruption Company'. [50]
Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company. In 2019, Cox Enterprises reached an agreement with Apollo Global Management to sell a majority interest in Cox Media Group's broadcast television stations, including the company's radio, newspaper, and TV properties in Ohio, and its ...
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