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The book covers the basics of marketing strategy, and marketing tactics such as referral marketing, direct mail and email marketing, and Internet marketing. The book was reviewed positively by Small Business Trends and won the organization’s “2016 Small Business Book Award”. [9] [10] In 2016, Singleton co-wrote and co-published SEO for ...
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
The highest-ranked book on the list was the Elena Ferrante novel My Brilliant Friend published in 2012. Authors Ferrante, Jesmyn Ward, and George Saunders each had three books on the list, the most of any author.
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Plucker is a free and open-source mobile and desktop e-book reader application with its own associated file format and software to automatically generate Plucker files from text, PDF, HTML, or other document format files, web sites or RSS feeds. The format is public and well-documented.
Open Library is an online project intended to create "one web page for every book ever published". Created by Aaron Swartz, [3] [4] Brewster Kahle, [5] Alexis Rossi, [6] Anand Chitipothu, [6] and Rebecca Hargrave Malamud, [6] Open Library is a project of the Internet Archive, a nonprofit organization.
If Google believes the book is still under copyright, a user sees "snippets" of text around the queried search terms. All instances of the search terms in the book text appear with a yellow highlight. The four access levels used on Google Books are: [16] Full view: Books in the public domain are available for "full view" and can be downloaded ...
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