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When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.
Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.
Research interviews are an important method of data collection in qualitative research. An interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers, to elicit information.
[citation needed] [4] [6] As a result, the unstructured interview is sometimes expensive and only feasible with small samples, affecting the data's generalizability and representativeness. However, current research shows there is a need to take up the unstructured interview in order to address unbalanced minority representation in research ...
Member checking can be done during the interview process, at the conclusion of the study, or both to increase the credibility and validity (statistics) of a qualitative study. The interviewer should strive to build rapport with the interviewee in order to obtain honest and open responses. During an interview, the researcher will restate or ...
Inherent in conducting observational research is the risk of observer bias influencing your study's results. The main observer biases to be wary of are expectancy effects. When the observer has an expectation as to what they will observe, they are more likely to report that they saw what they expected. [7]
A structured interview (also known as a standardized interview or a researcher-administered survey) is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated ...
Another advantage is reaching respondents that are geographically dispersed, which cannot occur in a focus group. This method is often used to refine future research or provide context to future studies. The primary disadvantage of in-depth interviews is the time to conduct, transcribe, and analyze.