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The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally as a trade mark. The mark is designed to pop better on the shelf through a far simpler design and the use of color.
The 'International Fairtrade Certification Mark is an independent Fair trade certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to fair trade political standards.
Fairtrade International was established in 1997. It set private standards relating to labour, cooperative organisation, and the governance of the Fairtrade benefits. The organisation was divided in January 2004 into two independent organisations: [5]
World Fair Trade Organization (formerly the International Fair Trade Association) is a global association created in 1989 of fair trade producer cooperatives and associations, export marketing companies, importers, retailers, national and regional fair trade networks, and fair trade support organizations. In 2004 WFTO launched the FTO Mark ...
Members of the fair trade movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards. The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries , but also consumed in domestic markets, most notably ...
The next few years saw fair trade labels spring up across Europe and North America, until the umbrella organisation Fairtrade International (known back then as Fairtrade Labelling Organisations International or FLO) was established to unite the rapidly growing movement. In 1997 Fairtrade International began setting out its global standard for ...
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