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Exploratory analysis of Bayesian models is an adaptation or extension of the exploratory data analysis approach to the needs and peculiarities of Bayesian modeling. In the words of Persi Diaconis: [16] Exploratory data analysis seeks to reveal structure, or simple descriptions in data. We look at numbers or graphs and try to find patterns.
Bayesian inference (/ ˈ b eɪ z i ə n / BAY-zee-ən or / ˈ b eɪ ʒ ən / BAY-zhən) [1] is a method of statistical inference in which Bayes' theorem is used to calculate a probability of a hypothesis, given prior evidence, and update it as more information becomes available.
In Bayesian analysis, the base rate is combined with the observed data to update our belief about the probability of the characteristic or trait of interest. The updated probability is known as the posterior probability and is denoted as P(A|B), where B represents the observed data.
Bayesian probability (/ ˈ b eɪ z i ə n / BAY-zee-ən or / ˈ b eɪ ʒ ən / BAY-zhən) [1] is an interpretation of the concept of probability, in which, instead of frequency or propensity of some phenomenon, probability is interpreted as reasonable expectation [2] representing a state of knowledge [3] or as quantification of a personal belief.
While the concepts of Bayesian statistics are thought to date back to 1763, marketers' exposure to the concepts are relatively recent, dating from 1959. [2] Subsequently, many books [5] [6] [7] and articles [8] [9] have been written about the application of Bayesian statistics to marketing decision-making and market research.
Statistics subsequently branched out into various directions, including decision theory, Bayesian statistics, exploratory data analysis, robust statistics, and non-parametric statistics. Neyman-Pearson hypothesis testing made significant contributions to decision theory, which is widely employed, particularly in statistical quality control.
Traditional subjective Bayesian analysis is based upon fully specified probability distributions, which are very difficult to specify at the necessary level of detail. Bayes linear analysis attempts to solve this problem by developing theory and practise for using partially specified probability models.
The resulting hypotheses are converted to a dynamic Bayesian network and value of information analysis is employed to isolate assumptions implicit in the evaluation of paths in, or conclusions of, particular hypotheses. As evidence in the form of observations of states or assumptions is observed, they can become the subject of separate validation.