Search results
Results from the WOW.Com Content Network
SQL was initially developed at IBM by Donald D. Chamberlin and Raymond F. Boyce after learning about the relational model from Edgar F. Codd [12] in the early 1970s. [13] This version, initially called SEQUEL (Structured English Query Language), was designed to manipulate and retrieve data stored in IBM's original quasirelational database management system, System R, which a group at IBM San ...
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
The formal definition of a database schema is a set of formulas (sentences) called integrity constraints imposed on a database. [citation needed] These integrity constraints ensure compatibility between parts of the schema. All constraints are expressible in the same language.
An SQL select statement and its result. In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and analyze the data.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Each item becomes a field, and is displayed as a column in the table. For example, an Employees table might include fields such as Last Name and Hire Date. Specify primary keys – Choose each table's primary key. The primary key is a column, or a set of columns, that is used to uniquely identify each row. An example might be Product ID or ...
In management, a strategy map is a diagram that documents the strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard , and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.
A commonly cited definition of marketing is simply "meeting needs profitably". [8] The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segments than it will for other, non-targeted customers.