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Shop the best Lego toy deals during Amazon Prime Day. We found discounts from Amazon, Walmart, Target, and Kohl's. Lego sets are as low as $6 right now—here are the 50+ best deals
The English company Best-Lock Construction Toys sued Lego in German courts in 2004 and 2009. [34] In the latter case, the German Federal Supreme Court rejected Lego trademark protection for the shape of its bricks. [35] In 2002, Lego's Swiss subsidiary Interlego AG successfully sued the company Tianjin CoCo Toy Co. Ltd. for copyright ...
In 2020, Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish toymaker.
Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.
In 1949, after decades of making wooden furniture and toys, Ole Kirk Christiansen's small factory in Billund, Denmark, moved to plastic and created the "Automatic Binding Bricks", which would later be known as LEGO. When the company patented the tube system in 1958, LEGO became the dominant toy line worldwide throughout the 1960s and 1970s.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
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