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The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Stellantis N.V. is a multinational automotive manufacturing company formed from the merger in 2021 of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. [ 10 ] [ 11 ] [ 12 ] The company headquarters are located in Hoofddorp , Netherlands.
The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The Jeep owner topped the list of least-trusted franchises among dealers in Kerrigan Advisors's annual dealer survey, with a whopping 72% of Chrysler-Dodge-Jeep-Ram dealers reporting they have "no ...
Chrysler and Dodge are in a code red situation under Stellantis—but a hard-core fan base in America remains, says Frank B. Rhodes Jr. ... and dealers are in dire need of new products. ...
"Dodge isn't making any more of them so that's why there's a markup," a sales manager at the dealer told Road & Track. "We mark them up as high as we can to get as much as we can."
The other dealerships were not pleased. In 1998 twenty-five Chrysler dealerships in five states threatened to boycott Chrysler Corporation if they did not reduce the number of cars they allocated to Dave Smith Motors. [11] The Federal Trade Commission considered their boycott illegal [12] and the group settled the charges before the boycott began.
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