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Looking to improve margins, Kraft Foods put their confections division, which consisted of the Jet-Puffed Marshmallows brand and Kraft Caramels, along with the Kendallville, Indiana plant, and marshmallow production and packaging equipment from Kraft's Buena Park, California, Garland, Texas, and Canadian plants, up for sale in early 1995.
Divinity is a nougat-like confection made with whipped egg white, corn syrup, and sugar. Optional ingredients such as flavors, chopped dried fruit and chopped nuts are frequently added. Replacing the sugar with brown sugar results in a related confection called " sea foam ".
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
Whereas traditional fudge is made from your usual baking ingredients (sugar, butter, milk and cream) -- divinity is created out of sugar, corn syrup, egg whites, and artificial flavoring.
Jet-Puffed Marshmallows is a brand of marshmallow and marshmallow related products, manufactured by Kraft Foods and first introduced in 1958. Some notable products include Jet-Puffed Marshmallow Cream and various novelty shaped marshmallows, such as heart, flower, bunny, and star marshmallows.
The marshmallow business was absorbed back into Kraft. Unfortunately, the value of the component pieces of Favorite Brands did not equal the price paid. Nabisco purchased Favorite Brands for $475 million in cash in 1999, [ 51 ] far less than the approximately $700 million paid to acquire and fund operations of Favorite Brands by its investors.
Marshmallow (UK: / m ɑːr ʃ ˈ m æ l oʊ /, US: / ˈ m ɑːr ʃ m ɛ l oʊ,-m æ l-/) [1] is a confectionery made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or molded into shapes and coated with corn starch.
The company's first product was caramels, which it produced through a process that allowed it to underprice competition, creating a large demand.This product is still a company mainstay to the present day, along with a large variety of other products, including a line of everyday products and special seasonal offerings.