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  2. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  3. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Many examples exist of social marketing research, with over 120 papers compiled in a six volume set. [14] For example, research now shows ways to reduce the intentions of people to binge drink or engage in dangerous driving. Martin, Lee, Weeks and Kaya (2013) suggests that understanding consumer personality and how people view others is important.

  4. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Goal setting - Wikipedia

    en.wikipedia.org/wiki/Goal_setting

    For example, if someone usually produces 4 widgets per hour but wants to produce 6 widgets per hour, then they may work harder to produce more widgets than without that goal. Persistence Goals may make someone more willing to work through setbacks. Cognition Goals may cause someone to develop and change their behavior.

  7. Operational objective - Wikipedia

    en.wikipedia.org/wiki/Operational_objective

    In business, operational objectives (also known as tactical objectives) are short-term goals whose achievement brings an organization closer to its long-term goals. [1] It is slightly different from strategic objectives, which are longer term goals of a business, but they are closely related, as a business will only be able to achieve strategic objectives when operational objectives have been ...

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  9. Objectives and key results - Wikipedia

    en.wikipedia.org/wiki/Objectives_and_key_results

    Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel in the 1970s [ 1 ] and documented the framework in his 1983 book ...

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