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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Keep in mind that if you are in control of all functional groups this is suitable for cost leadership; if you are only in control of one functional group this is differentiation. For example, Dell Computer initially achieved market share by keeping inventories low and only building computers to order via applying Differentiation strategies in ...

  3. Point of difference - Wikipedia

    en.wikipedia.org/wiki/Point_of_difference

    The principles of differentiation focus are similar to all the other differentiation strategies, where it differentiates some of the features from the competitors. However, differentiation focus targets a particular segment within a market, where it allows businesses to focus on their strength.

  4. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Vertical product differentiation can be measured objectively by a consumer. For example, when comparing two similar products, the quality and price can clearly be identified and ranked by the customer. If both A and B products have the same price to the consumer, then the market share for each one will be positive, according to the Hotelling ...

  5. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Annotated example of a Positioning Statement [30] Volvo To upper income, other brand switcher car buyers [target audience]; Volvo is a differentiated brand of prestige automobiles [marketing strategy], That offers the benefits of safety [problem removal] as well as prestige [social approval].

  6. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    Example: Network providers [6] ( Entry barriers, Small number of sellers, many buyers, products can be homogeneous or differentiated). Three types of oligopoly. Three types of oligopoly. Due to the hallmark of oligopoly being the presence of strategic interactions among rival firms, the optimal business strategy of an enterprise can be studied ...

  7. Mass customization - Wikipedia

    en.wikipedia.org/wiki/Mass_customization

    Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. [2]Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network".

  8. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Market segmentation is the basis for a differentiated market analysis. Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products. Consumers ask for more individual products and services and are better informed about the range of products than before.

  9. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    Business research confirms that firms rely highly on non-price strategies in competition. For example, in strategic management, areas of focus revolve around continuous innovation, synergism and long-term relationships that build sustainable businesses. [14] Similarly, in marketing, price is not only the only factor that affects the firm.