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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Each of the four main components has several key attributes. Source and receiver share the same four attributes: communication skills, attitudes, knowledge, and social-cultural system. Communication skills determine how good the communicators are at encoding and decoding messages. Attitudes affect whether they like or dislike the topic and each ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
Communication theorist Robert Craig sees the difference in the fact that models primarily represent communication while theories additionally explain it. [12] According to Frank Dance, there is no one fully comprehensive model of communication since each one highlights only certain aspects and distorts others.
Communication is not an individual experience it is an inherently social phenomenon. [5] [23] Meaning is an ongoing, updating, and always social process. Premise 4 is that the agent of action (both human and non-human) remains an open question. CCO theory embraces the ability of artifacts to shape the actions of members of the organization.
Situational crisis communication theory; Social comparison theory; Social constructionism; Social identity model of deindividuation effects; Social information processing (theory) Social network; Social objects; Social representation; Social support; Social Support Questionnaire; Social undermining; Source–message–channel–receiver model ...
Communicative rationality or communicative reason (German: kommunikative Rationalität) is a theory or set of theories which describes human rationality as a necessary outcome of successful communication. This theory is in particular tied to the philosophy of German philosophers Karl-Otto Apel and Jürgen Habermas, and their program of ...
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed".