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  2. List of environmental books - Wikipedia

    en.wikipedia.org/wiki/List_of_environmental_books

    Books about or featuring the environment as a prominent theme have proliferated especially since the middle of the twentieth century. The rise of environmental science , which has encouraged interdisciplinary approaches to studying the environment, and the environmental movement , which has increased public and political awareness of humanity's ...

  3. List of American non-fiction environmental writers - Wikipedia

    en.wikipedia.org/wiki/List_of_American_non...

    Ecoscience: Population, Resources, Environment (co-authored) Daniel C. Esty: M: Environment of Connecticut: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: Dan Fagin: M: 1963– Environmental health: Toms River: A Story of Science and Salvation: Arthur Firstenberg: M ...

  4. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...

  5. Martin Lindstrom - Wikipedia

    en.wikipedia.org/wiki/Martin_Lindstrom

    Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. [1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, [2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 ...

  6. List of marketing and advertising authors - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_and...

    David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin

  7. Category:Marketing books - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_books

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  8. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    A reactor has no proactive strategy, often reacting to events as they occur, or alternatively they may have a defined strategy and organizational structure which are no longer appropriate for their commercial environment. Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the ...

  9. Richard D'Aveni - Wikipedia

    en.wikipedia.org/wiki/Richard_D'Aveni

    His work on corporate spheres of influence and geopolitical strategy led him to be described as "the Kissinger of corporate strategy" by Adrian Slywotzky, bestselling author of The Profit Zone and Value Migration. The Times (London) has also described D’Aveni as "strategy's answer to Realpolitik" [34] [35] [36] [11]