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Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
Starting around 2000, the company simplified its diecast line calling it simply, "Revell Metal", as opposed to plastic seen in the kits. These later models have mostly been earlier German vehicles, with a focus on micro-cars. Examples are the Lloyd Alexander, Messerschmitt Kabinroller KR 200, BMW Isetta, and a very authentic looking DKW Junior.
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Monogram models – American producer of plastic model kits, now under Revell Group of Hobbico. Mont-Blanc – French tin plastic toy and promotional maker for Citroen 1950s-1970s based in Romilly, France [66] Morestone – British diecast models similar to early Matchbox. This is the name before they became Budgie Toys.
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