Search results
Results from the WOW.Com Content Network
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
Statistics do not reflect leadership, play-calling, and other intangible factors that go into making a successful professional quarterback. [1] Four categories are used as a basis for compiling a rating: Percentage of completions per attempt; Average yards gained per attempt; Percentage of touchdown passes per attempt
Kotler is a Jewish surname. Notable people with the surname include: Aharon Kotler (1892–1962), Orthodox Jewish rabbi; Malkiel Kotler (born 1951), Haredi rabbi and rosh yeshiva; Oded Kotler (born 1937), Israeli actor and theater director; Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
Excel maintains 15 figures in its numbers, but they are not always accurate; mathematically, the bottom line should be the same as the top line, in 'fp-math' the step '1 + 1/9000' leads to a rounding up as the first bit of the 14 bit tail '10111000110010' of the mantissa falling off the table when adding 1 is a '1', this up-rounding is not undone when subtracting the 1 again, since there is no ...
Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
In 2012 Kotler published Abundance: The Future Is Better Than You Think with Peter H. Diamandis.The book revolves around the idea that the world is getting better and in the future most people of the world will have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. [1]