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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
In one of the agency's most popular campaigns for Nike, Inc. in 1988, Kennedy was the creative director of the first commercial to use Wieden's slogan "Just do it" which featured an 80-year-old man named Walt Stack who ran 17 miles every morning. [2] The campaign slogan was called "America's second anthem" by The New York Times. [5]
Caitlyn Jenner, a transgender woman, also condemned the marketing campaign accusing Nike of trying to “erase women” from sports. “EQUALITY > INCLUSIVITY (STOP TRYING TO ERASE WOMEN).
Back in February, up-and-coming performance-apparel specialist Under Armour raised some eyebrows when it filed a lawsuit against its biggest competitor and global powerhouse Nike . The allegation?