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2. Email Open Rate - Wikipedia

   en.wikipedia.org/wiki/Open_rate

   The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]

3. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]

4. Cold email - Wikipedia

   en.wikipedia.org/wiki/Cold_email

   A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is to ...

5. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

6. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Email click-through rate is expressed as a percentage, and calculated by dividing the number of click-throughs by the number of tracked message deliveries. [12] Most email marketers use these metrics, along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign. [13]

7. Email tracking - Wikipedia

   en.wikipedia.org/wiki/Email_tracking

   Some email marketing tools include tracking as a feature. Such email tracking is usually accomplished using standard web tracking devices known as cookies and web beacons. When an email message is sent, if it is a graphical HTML message (not a plain text message) the email marketing system may embed a tiny, invisible tracking image (a single ...