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  2. Open rate - Wikipedia

    en.wikipedia.org/wiki/Open_rate

    The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]

  3. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Email click-through rate is expressed as a percentage, and calculated by dividing the number of click-throughs by the number of tracked message deliveries. [12] Most email marketers use these metrics, along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign. [13]

  4. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads.

  5. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  6. AOL

    search.aol.com

    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]

  8. Fix problems reading or receiving AOL Mail

    help.aol.com/articles/fix-problems-reading-or...

    Click the Spam folder. 3. Select the message that isn't spam. 4. ... especially if you have your mail set to open in a pop-up window when writing a new message.

  9. Some Fed policymakers open to lowering the overnight repo rate

    www.aol.com/fed-policymakers-open-lowering...

    The so-called overnight reverse repurchase agreement rate, one of two technical lending rates the Fed uses to ensure the federal funds rate stays within its monetary policy target range, is ...