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Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact.
The city's first newspaper, Burbank Review, was established in 1906. The populace petitioned the State Legislature to incorporate as a city on July 8, 1911, with businessman Thomas Story as the mayor. Voters approved incorporation by a vote of 81 to 51. At the time, the Board of Trustees governed the community which numbered 500 residents.
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