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The Power Balance bracelet has been described as "like the tooth fairy" [10] and a "very successful marketing scam". [11] Dylan Evans, a lecturer in behavioral science at Cork University's School of Medicine, stated that the marketing of Power Balance has "managed to get away without deceiving anyone in the sense of an overt lie. There are no ...
A hologram bracelet or energy bracelet [1] is a small rubber wristband supposedly fitted with a hologram.Manufacturers have said that the holograms supposedly "optimise the natural flow of energy around the body," and, "improve an athlete's strength, balance and flexibility". [2]
Power Balance LLC, the company behind a wildly popular line of wristbands and pendants worn by professional athletes (who swear by their performance-enhancing effects) admits its marketing claims ...
An Ionized bracelet, or ionic bracelet, is a type of metal bracelet jewelry purported to affect the chi of the wearer. No claims of effectiveness made by manufacturers have ever been substantiated by independent sources, and the US Federal Trade Commission (FTC) has found the bracelets are "part of a scheme devised to defraud".
A lot of people look at customer reviews online before they make a purchase. After all, they're like vicarious test-drives: You get the benefit of previous users' experiences in deciding whether a ...
The Federal Trade Commission announced Tuesday that it had settled with a California man who was working with phony debt collectors in India to scam American consumers. The FTC says the operation ...
Mass-marketing fraud (or mass market fraud) is a scheme that uses mass-communication media – including telephones, the Internet, mass mailings, television, radio, and personal contact – to contact, solicit, and obtain money, funds, or other items of value from multiple victims in one or more jurisdictions. The frauds where victims part with ...
Here’s the truth: Deceptive marketing can be hard to spot. As someone who has written about financial products for over a decade, I like to think of myself as immune to common errors regular ...