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Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the UK Code of Non-Broadcast Advertising, Direct Marketing, and Sales Promotion . [ 3 ] [ 4 ] CAP also provides training and advice for advertisers to help them understand the Code, [ 5 ] including offering free advice to companies on whether their ad ...
Outdoor advertising has also been criticised because of landscape protection or because it would cause environmental damage or "visual pollution" in the landscape. Loose advertising billboards placed on sidewalks in front of businesses cause harm and danger to the visually impaired. Many municipalities in Finland require a minimum of 1.5 metres ...
Commercial advertising in Argentine television (including cable channels operated from the country itself) is limited to 12 minutes per hour. In-programme advertising is allowed, but counted toward the 12-minute quota, means that if a 60-minute show has 2 minutes of in-programme advertising, the commercial breaks have to be limited to 10 minutes for that specific hour, otherwise the station ...
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In 1961 the Advertising Association established the Committee of Advertising Practice (CAP) to draft the British Code of Advertising Practice (the CAP Code).In 1962 the industry set up the Advertising Standards Authority (so named even though it is not a public authority in the usual sense) to adjudicate on complaints that advertisements had breached the new Code.
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