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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term, kairos ( Ancient Greek : καιρός), which is related to the “moment” that the speech is going to be held. [ 2 ]

  3. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Literary agent and author Evan Marshall identifies five different fiction-writing modes: action, summary, dialogue, feelings/thoughts, and background. [5] Author and writing-instructor Jessica Page Morrell lists six delivery modes for fiction-writing: action, exposition, description, dialogue, summary, and transition. [ 6 ]

  5. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  6. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Canon – a term often used to discuss significant literary works in a specific field, used by Cicero to outline five significant parts of the rhetorical composition process. Captatio benevolentiae – any literary or oral device that seeks to secure the goodwill of the recipient or hearer, as in a letter or in a discussion.

  7. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    While Books I and II are more systematic and address ethos, logos, and pathos, Book III is often considered a conglomeration of Greek stylistic devices on rhetoric. However, Book III contains informative material on lexis (style) which refers to the "way of saying" [ 1 ] : III.1–12 and taxis , which refers to the arrangement of words. [ 1 ] :

  8. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods

  9. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...