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It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. [2] The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world.
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram 's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [ 23 ]
[13] [1] [3] Historically, the main whisky brand made by the Kasauli distillery was a well regarded malt whisky named "Solan No. 1" [16] named after the nearby town of Solan. It remains the only malt whisky made in the Himalayas. Till 1980s, Solan No. 1 was the best selling Indian whisky for over a century.
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Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries.It is the first single malt whisky to be made in India. [1] Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods", [2] [3] "nectar of life", [4] or "drink of the gods". [5]
McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies. [12] It is sold in several countries outside India, including Africa, Canada, the Far East, Japan, the Middle East, and the United Arab Emirates.
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.