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An art director oversees all the personnel and processes involved with completing a visual project. Find out how to be an art director, including skills and salary.
Art directors provide clear and concise creative direction to the team, ensuring that the final product aligns with the project's objectives and effectively resonates with the target audience.
An art director, in the hierarchical structure of a film art department, works directly below the production designer, in collaboration with the set decorator and the set designers. A large part of their duties include the administrative aspects of the art department.
What is an art director, what traits make a great one, and how can you become one? We asked leading art directors for their advice.
Art directors work with art and design staffs in advertising agencies, public relations firms, or book, magazine, or newspaper publishing to create designs and layouts. They also work with producers and directors of theater, television, or movie productions to oversee set designs.
Art directors draw inspiration from various sources, including art, culture, and current trends. They translate these inspirations into compelling visuals that align with a project’s objectives. Moreover, an art director’s creative vision must adapt to different mediums.
This guide will explore what an art director does, the difference between an art director and a creative director, and practical tips on how to become an art director or grow into the role. “A great art director should be able to tackle two main aspects of a project—the creative and the emotional.”