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  2. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    e. Behavioral economics is the study of the psychological and cognitive factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [ 1 ][ 2 ] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.

  3. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    Behavioral game theory. Behavioral game theory seeks to examine how people's strategic decision-making behavior is shaped by social preferences, social utility and other psychological factors. [1] Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and ...

  4. Hyperbolic discounting - Wikipedia

    en.wikipedia.org/wiki/Hyperbolic_discounting

    Hyperbolic discounting is mathematically described as. where g (D) is the discount factor that multiplies the value of the reward, D is the delay in the reward, and k is a parameter governing the degree of discounting (for example, the interest rate). This is compared with the formula for exponential discounting:

  5. Efficient-market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Efficient-market_hypothesis

    A replication of Martineau (2022). The efficient-market hypothesis (EMH) [a] is a hypothesis in financial economics that states that asset prices reflect all available information. A direct implication is that it is impossible to "beat the market" consistently on a risk-adjusted basis since market prices should only react to new information.

  6. Choice architecture - Wikipedia

    en.wikipedia.org/wiki/Choice_architecture

    Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following: the number of choices presented [1] the manner in which attributes are described [2] the presence of a "default" [3][4] can influence consumer choice.

  7. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Mental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. [2] Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people ...

  8. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    Bounded rationality attempts to address assumption points discussed within neoclassical economics theory during the 1950s. This theory assumes that the complex problem, the way in which the problem is presented, all alternative choices, and a utility function, are all provided to decision-makers in advance, [29] where this may not be realistic ...

  9. Random walk hypothesis - Wikipedia

    en.wikipedia.org/wiki/Random_walk_hypothesis

    Random walk hypothesis test by increasing or decreasing the value of a fictitious stock based on the odd/even value of the decimals of pi. The chart resembles a stock chart. Whether financial data can be considered a random walk is a venerable and challenging question. One of two possible results are obtained, the data does fall under random ...