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In heraldry, a motto is often found below the shield in a banderole in the compartment. This placement stems from the Middle Ages, in which the vast majority of nobles possessed a coat of arms complete with a motto. In the case of Scottish heraldry, it is mandated to appear above the crest [13] and is called slogan (see: Slogan (heraldry)).
A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
The 1956 law was the first establishment of an official motto for the country, although E pluribus unum ("Out of many, one") was adopted by an Act of Congress in 1782 as the motto for the Seal of the United States and has been used on coins and paper money since 1795.
France's national motto Liberté, égalité, fraternité, seen on a public building in Belfort.. This article lists state and national mottos for the world's nations. The mottos for some states lacking general international recognition, extinct states, non-sovereign nations, regions, and territories are listed, but their names are not bolded.
From 1942 to 1992, the motto was Prosequor Alis (I Pursue with Wings). In December 1992, the Air Force Historical Research Agency approved the wing commander's request to delete the motto since it was no longer applicable to the unit's mission. [27] [29] 17th Bombardment Wing - Toujours Au Danger (Ever Into Danger) [27]
The slogan CREAG AN TUIRC appears on the crest badge of a member of Clan MacLaren. Arms of Brady Brim-DeForest, Baron of Balvaird with the motto above the crest and war cry or slogan below. A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto.
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An example of a motto, Te mauri, te raoi ao te tabomoa (Health, peace and prosperity) on the Coat of arms of Kiribati. This list contains the mottos of organizations, institutions, municipalities and authorities.