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A Geox store in Vaughan Mills, 2013 Geox, Oxford Street, London, 2016. The company was founded in 1995 by Mario Polegato. [2] [3] In 2009, Geox agreed with Italian sportswear company Diadora to have Polegato buy its assets through his family's investment arm, LIR. [4] [2] On September 8, 2020, Geox filed for bankruptcy in Canada. [5]
The Sam Vimes "Boots" theory of socioeconomic unfairness, often called simply the boots theory, is an economic theory that people in poverty have to buy cheap and subpar products that need to be replaced repeatedly, proving more expensive in the long run than more expensive items.
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